The partnership between NewStore and Litecard introduces a new layer to modern retail infrastructure: Apple Wallet and Google Wallet as a core marketing, CRM, loyalty, and eCommerce channel.
For CRM, loyalty, and marketing teams, this shifts mobile wallets from a passive storage tool into an active, high-converting engagement layer that sits closer to the customer than apps, email, or ads.
Why this matters for CRM, Loyalty, and Marketing teams
Most CRM and loyalty programs struggle with one problem: visibility.
Email goes unopened. Apps go unused. Paid media gets expensive.
Mobile wallets solve this.
With Litecard integrated into NewStore, brands can:
- Deliver persistent, always-visible customer touchpoints
- Send push notifications directly to lock screens (without an app)
- Drive real-time engagement tied to store locations, purchases, and lifecycle events
As shown in the capability flow, brands can trigger geo-location-based notifications, personal sale alerts, and expiration reminders directly to customers’ phones, improving both online and in-store conversion.
Apple Wallet & Google Wallet as a Marketing Channel
This partnership positions Apple Wallet and Google Wallet as a new owned channel alongside email, SMS, and paid media.
Key advantages:
- No app required
- High visibility (lock screen presence)
- Real-time updates to passes
- Native OS push notifications
- Frictionless user experience
Instead of relying on retargeting spend, brands can communicate directly with customers who have already opted in by downloading a wallet pass.
Seamless Omnichannel Retail Experience
The NewStore x Litecard integration connects in-store, eCommerce, and CRM workflows into one unified journey.
In-store acquisition
Staff can create new customers directly inside the NewStore mobile POS and instantly issue a digital wallet pass.
Instant value exchange
Customers walk away with a membership, offer, or loyalty card already inside their Apple Wallet or Google Wallet.
Frictionless scanning
At checkout, customers simply scan their wallet pass, removing the need for manual lookup or physical cards, improving staff efficiency and customer experience.
CRM, CDP, and Loyalty Integration (Modular by Design)
Litecard is not a replacement for your CRM, CDP, or loyalty platform. It is a distribution and engagement layer.
The solution is modular and plugs into:
- CRM platforms (Salesforce, Klaviyo, Braze, etc.)
- CDPs
- Loyalty systems
- eCommerce platforms
Wallet passes can be:
- Created via CRM events
- Updated based on loyalty points or tier changes
- Triggered by CDP segments
- Delivered through existing email/SMS journeys
Passes can be distributed via email and SMS flows across platforms like Salesforce, Braze, and others, making it easy to embed into existing lifecycle campaigns.
Use Cases Across Retail and eCommerce
Loyalty & Membership
- Digital membership cards with live points and tier updates
- No app required
- Instant onboarding in-store or online
Promotions & Offers
- Time-sensitive vouchers
- Geo-targeted campaigns near stores
- Expiration-driven urgency notifications
eCommerce & Omnichannel
- Click-and-collect notifications
- Post-purchase engagement
- Warranty or service reminders
Customer Acquisition
- Replace expensive paid retargeting with owned push channels
- Convert in-store traffic into CRM profiles instantly
A Better Alternative to App-First Strategies
For many retailers, app adoption remains a bottleneck.
This partnership removes that friction entirely:
- No download barrier
- No login friction
- No ongoing app maintenance
Instead, brands gain:
- Faster adoption
- Higher engagement rates
- Lower cost of communication
The Strategic Outcome
For CRM, loyalty, marketing, and eCommerce leaders, the NewStore x Litecard integration delivers:
- A new owned channel via Apple Wallet and Google Wallet
- Stronger customer acquisition in-store and online
- Increased frequency through push-driven engagement
- Reduced reliance on paid media
- A modular architecture that works with existing systems
Final Thought
Mobile wallets are not just a convenience feature. They are becoming a core part of the modern retail stack.
NewStore provides the transaction and customer layer. Litecard activates that layer into a high-performance marketing channel.
Together, they close the gap between acquisition, engagement, and conversion – online and in-store.
