Litecard is a mobile wallet marketing platform built for Malaysian businesses, helping you boost repeat purchases and maximise customer lifetime value.
Connect customers' mobile wallets directly to your CRM and e-commerce systems to drive engagement and sales for brands operating in Malaysia.
From shopping malls and hypermarket chains to Food & Beverage outlets and pharmacy networks, Litecard slots into the campaign tools and loyalty stacks Malaysian brands already run.
The mobile wallet is one of the only marketing channels customers open without prompting. Litecard's automated journeys deliver the right offer at the right moment - lifting CRM open rates, foot traffic and online conversions through a single channel.
Both. Android accounts for the majority of smartphones in Malaysia, but iOS holds a meaningful share – so covering both matters. Litecard distributes passes to Google Wallet, Apple Wallet and Samsung Wallet, reaching virtually every smartphone in Malaysia.
Yes, and in Malaysia it’s often the highest-converting channel. Litecard generates a single link that adds a pass to a customer’s wallet, shareable via WhatsApp Business broadcasts, one-to-one chats, chatbots, or any campaign tool that supports WhatsApp messaging.
Yes. Litecard is built with enterprise-grade security and supports compliance with Malaysia’s Personal Data Protection Act (PDPA), including consent management, data minimisation and customer rights handling. All data is encrypted in transit and at rest.
Yes. Once a customer saves a pass to Apple or Google Wallet, it’s stored on the device and accessible without an internet connection – useful in shopping malls, basement car parks, transit, and outlying areas where signal can be unreliable.
Yes. Wallet passes can be scheduled, time-boxed and updated mid-campaign – so a Hari Raya voucher can auto-expire after the festive period, or a Chinese New Year offer can shift discount tiers during the sale window. Push notifications can be timed to Malaysia’s major festive and retail moments.
No. Wallet passes save directly into Apple Wallet or Google Wallet – both pre-installed on every smartphone, with no additional app or storage required.
Yes. Pass templates, dashboard content and customer-facing copy can be delivered in Bahasa Malaysia, and we support multilingual rollouts to reflect Malaysia’s Malay, Chinese and Tamil-speaking customer bases.
Most brands go live within days. Simple voucher or membership campaigns can be set up in under an hour using our dashboard. Full CRM and POS integrations typically take 2-4 weeks, depending on stack complexity.
