Overview
BONDS, one of Australia’s most iconic clothing brands and part of Hanesbrands Inc., has been dressing the nation in comfort and style since 1915. With over 840 stores worldwide, BONDS is known for its innovative retail strategies and customer-first approach.
To further strengthen its loyalty and CRM strategy, BONDS partnered with Litecard to cut through the clutter of traditional marketing channels and deliver personalized customer experiences directly through the mobile wallet.
The Challenge
Despite frequent promotions, BONDS faced a common retail challenge:
- Customers were overwhelmed by emails, apps, and SMS clutter.
- Shoppers often missed offers or didn’t feel part of a truly exclusive member community.
- Customers weren’t being reminded of deals at the right time or location, such as during their daily commute or when passing a BONDS store.
As a result, BONDS needed a smarter way to bridge CRM-driven buying intent with in-store and online purchases.
The Solution
BONDS and Litecard launched a seamless mobile wallet experience that:
- Delivered offers via email campaigns, which customers could instantly add to their Apple or Google Wallet.
- Enabled in-store and online redemption of wallet passes.
- Used location-based push notifications to remind customers of offers when near a store or close to expiry.
- Integrated with CXDP Dot Digital for campaign delivery and with BONDS’ PoS system to link offers directly to customer profiles.
By creating personalized wallet journeys through Litecard, BONDS transformed passive promotions into high-engagement customer experiences.
Results
The impact was immediate and measurable:
- 45% more orders compared to traditional customers not exposed to the mobile wallet.
- 38% more items per order, increasing campaign performance across the CRM.
- 93% more revenue per customer using Litecard’s platform to deliver member offers.
These results demonstrate the power of mobile wallet marketing in bridging CRM activity with real-world purchases.
What BONDS Says
“The Litecard team has been amazing to work with – collaborative, proactive, and genuinely invested in our success. They’ve helped us bring our CRM to life in exciting new ways, and we’re already seeing very promising engagement results. We’re excited about what’s to come!”
— Jaimi Farrey, Head of Loyalty, Hanesbrands Inc.
Why It Works for Retail Brands
The BONDS x Litecard partnership shows how fashion retailers can:
- Drive higher conversion rates by delivering offers directly to mobile wallets.
- Increase average order value with smarter campaign targeting.
- Strengthen loyalty engagement through push notifications at the moments that matter.
For retailers and consumer brands alike, mobile wallet marketing is a low-friction, high-return channel that outperforms apps, email, and SMS.
Next steps for fashion, beauty and clothing brands like BONDS who are looking for Apple/Google Wallet marketing strategies?
Looking to enhance your CRM strategy with mobile-first engagement?
📩 Email us at contact@litecard.com
🌐 Learn more at www.litecard.com
